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VLG · Professional Services · Executive Message
An executive message film that replaced a dozen slide decks.
How a 90-second leadership video became the opening of every client conversation.
Results
2x
Faster first-call conversions reported by sales team
60s
Average watch time on homepage placement
1
Film reused across proposals, site, and LinkedIn
The Challenge
VLG's leadership team was opening every new business conversation with a dense capabilities deck. They needed a concise, credible film that communicated who they are, how they work, and why clients stay — without feeling like a generic corporate spot.
Our Approach
- 01Half-day interview shoot with two managing partners in their Houston office.
- 02B-roll of client meetings, workspace, and team collaboration — documentary, not staged.
- 03Teleprompter-free delivery: real answers, edited for clarity and pace.
- 04Delivered hero film plus a 30-second cut for email signatures and LinkedIn.
Deliverables
90-second executive message film
30-second social cutdown
Subtitle-first master for mute-safe playback
Stills package for web and proposals
"
Our team stopped sending the deck first. The film does a better job in ninety seconds.
— Managing Partner, VLG
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